Terry O'Reilly

Persuasion is an art.

My radio show gives the public a rare backstage pass into the world of advertising, and my keynote talks and books help advertisers become smarter marketers. Welcome.

Terry’s Latest Book: This I Know
Under The Influence
Wednesday, April 25th, 2018 at 9:19pm
Tmrw we pull great stories from our research books that we couldn’t fit into our regular episodes. Like - why does hockey have three 20-minutes periods instead of two halves? And why did Gordon Lightfoot get an algebra lesson from his record company? Both answers = marketing. https://t.co/craHCrwJsV terryoinfluence photo



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This is my story and I'm sticking to it.


I've always believed that, at the end of the day, it still comes down to a blank page and an idea.

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