Book Tour Schedule
Terry is currently touring his latest book, This I Know: Marketing Lessons from Under The Influence across the country. Below are book tour events. For a complete list of book tour, press, [...]
My radio show gives the public a rare backstage pass into the world of advertising, and my keynote talks and books help advertisers become smarter marketers. Welcome.
#TBT: Recording in LA with comic voiceover extraordinaire Thom Sharp (l) and John Stephenson (r) who played Mr. Slate on the Flintstones!
Today on our encore Summer Series: Guys & Dolls: Gender Marketing, Part II. --- This week, it’s part two of our #GenderMarketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two wheels, why a 13-year-old girl convinced Hasbro to make an Easy Bake Oven for boys and how Barbie targeted…dads. By and large, most products are gender-neutral. It's just the #marketing that's not. --- Tune in at 11:30 on #CBCRadio One or subscribe to our #podcast. --- To SEE everything you're hearing, visit our website (🔗 in bio). Hope you'll join us...
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This is my story and I'm sticking to it.
I've always believed that, at the end of the day, it still comes down to a blank page and an idea.
