Book Tour Schedule
Terry is currently touring his latest book, This I Know: Marketing Lessons from Under The Influence across the country. Below are book tour events. For a complete list of book tour, press, [...]
My radio show gives the public a rare backstage pass into the world of advertising, and my keynote talks and books help advertisers become smarter marketers. Welcome.
Spent the day watching baby humpback whales play in sunny Nova Scotia.
Up next on #CBCRadio One, The Frankenstein Factor: Inventors Who Regret Their Inventions. --- This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control of their creations. We'll look at why the inventor of the K-Cup doesn't own a Keurig machine, why the creator of Mother's Day later tried to have it rescinded and how the Wright Brothers lost control of the airplane. It's one of the most unwieldy aspects of marketing - you create a product, you inform the public, you put it into the marketplace, and it's out of your hands. --- Tune in at 11:30 on CBC Radio One or subscribe to our #podcast. For an audio-visual experience, visit our website (link in bio). Hope you'll join us.
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This is my story and I'm sticking to it.
I've always believed that, at the end of the day, it still comes down to a blank page and an idea.
