Book Tour Schedule
Terry is currently touring his latest book, This I Know: Marketing Lessons from Under The Influence across the country. Below are book tour events. For a complete list of book tour, press, [...]
My radio show gives the public a rare backstage pass into the world of advertising, and my keynote talks and books help advertisers become smarter marketers. Welcome.
Today on Under The Influence, it’s our annual Bookmarks episode. The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don't fit into our regular season. But that doesn't mean they shouldn't be told. We’ll look at why Sting laughs at the beginning of Roxanne, how the U.S. military learned a lesson in branding when it got soldiers to eat their vegetables and the interesting story behind which car was the first ever to feature…a cup holder. --- Tune in at 11:30 on #CBCRadio One or subscribe to our #podcast. For an audio-visual experience, visit our website (link in bio). Hope you'll join us...
Smart grocery store signage. I can't tell you how many times I've forgotten mine in the car.
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This is my story and I'm sticking to it.
I've always believed that, at the end of the day, it still comes down to a blank page and an idea.
