Over the past 11 years on CBC Radio, Terry has covered countless marketing topics, from the origins of modern marketing to how the advertising industry invented the happy housewife. But embedded within those episodes are hundreds of insights and tips for effective marketing. Whether your company is new or old, whether you sell a product or a service, whether your organization is for-profit or non-for-profit, “This I Know: Lessons from Under The Influence” is a collection of marketing epiphanies to help companies outsmart their competitors, not outspend them. This is a book for all the small and medium-sized marketers who can’t afford a high-priced advertising agency.
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