This week:
Damn The Torpedoes

This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from clients who hated the idea, [...]

This week:
I See A Little Silhouetto Of A Brand:
How Old School Products Survive

This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business [...]

Under The Influence Is Back With a Brand New Season

Under The Influence returned to the airwaves January 4th with a brand spanking new season. Hope you’ll join us…

This week:
Put It Between Your Knees & Squeeze:
Marketing A Fad

Kicking off our 2018 season, we explore how some of the craziest fads are marketed. We’ll look at how one student’s school project changed the way we sleep, why a single toy made Tyco [...]