Join Me and Ted Blades Next Week in St. John’s

I’m coming to speak at the Arts & Culture Centre in St. John’s, NFLD on May 19, followed by a fun conversation with old college roommate, Ted Blades of the CBC. Join us for fun [...]

This week:
Colour Schemes:
How Colours Make You Buy
(An Encore Broadcast)

In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain [...]

Zig When Others Zag:
Terry’s talk at the Vancouver Island Construction Conference

Terry was recently interviewed by Victoria News after his talk at the Vancouver Island Construction Conference. Here’s an excerpt: “When there’s that much competition it really pays to have [...]

This week:
Marketing A Negative

This week on Under The Influence, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave [...]