This week:
Famous Jingles

This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal. Successful jingles stay lodged in [...]

Join Terry in Barrie March 27

Join Terry March 27 at the Georgian Theatre at Barrie’s Georgian College Campus as he gives a talk (and Q&A) on the Power of Marketing. Event details and ticket information available [...]

This week:
Brands Are People, Too:
Products Named After Inventors

This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget their names once belonged to people. Shrapnel was invented by Henry [...]

The Audio Book Version of This I Know
Is Available Now

So happy to announce that after countless hours in the Terstream, you can now find This I Know: Marketing Lessons from Under The Influence on both Audible and Kobo. I hope you enjoy it.

This week:
Worthless To Priceless

This week, we look at products that went from worthless to priceless. Products someone created out of something everyone else ignored. It might be scraps on the ground that people stepped over, [...]

This week:
Celebrities: Living To Tell The Tales

This week, we explore the world of celebrities in advertising. We’ll tell the story of a super shy mega star at one of her very first gigs, how Alan Arkin defied all advertising norms and why an [...]

This week:
Kentucky Fried Brand Myths

This week, we debunk urban brand myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It’s easy to accept rumours as [...]

This week:
Comic Book Ads

This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bodybuilding secrets and [...]

Terry’s Two Cents on 2018’s Super Bowl Ads for the Globe and Mail

Terry was interviewed by the Globe and Mail on this year’s Super Bowl ad touchdowns and letdowns. “While the Ram commercial certainly got his attention, O’Reilly says overall [...]

This week:
A Wild & Crazy Idea:
How Companies Solve Big, Hairy Problems

This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s [...]

Terry at TRU

Terry will be speaking in Thompson Rivers University’s Grand Hall on Wednesday, Feb. 7, at 7 p.m. as part of the university’s Common Voices Lecture Series. Tickets to the event are free, but [...]

This week:
Delicious Names:
Marketing Appetite Appeal

This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing [...]

This I Know Makes CBC Books 2017 Bestsellers in Canada List

Very proud to have made CBC Books Bestselling Books in Canada of 2017 list. A big thank you to everyone who picked up a copy of my book This I Know: Marketing Lessons from Under The Influence. To [...]

This week:
Underwear In Your Mailbox:
Subscription Marketing

This week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your door every month? How about joining the Salami of the Month club? Or [...]

This week:
Damn The Torpedoes

This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from clients who hated the idea, [...]

This week:
I See A Little Silhouetto Of A Brand:
How Old School Products Survive

This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business [...]

This week:
Put It Between Your Knees & Squeeze:
Marketing A Fad

Kicking off our 2018 season, we explore how some of the craziest fads are marketed. We’ll look at how one student’s school project changed the way we sleep, why a single toy made Tyco [...]

Under The Influence Is Back With a Brand New Season

Under The Influence returned to the airwaves January 4th with a brand spanking new season. Hope you’ll join us…

‘This I Know’ on The Next Chapter with Shelagh Rogers

Joined the wonderful Shelagh Rogers today on her show “The Next Chapter” to talk about my new book This I Know: Marketing Lessons from Under The Influence and the four commercials I [...]

Interview on the Walrus Talks Train

This past April, I was invited to take part in the inaugural Walrus Talks Train as part of the Walrus Canada 150 Talks. We boarded a special vintage Via Rail car for a trip from Ottawa to [...]

Join Steve Patterson & Me at Hot Docs Cinema March 20

First of all, thanks for coming out to our first-ever live Under The Influence podcast last November. We had a lot of fun doing it. Let’s do it again. I’d like to invite you to an [...]

Watch Terry’s Latest Walrus Talk

Had the pleasure of giving my second Walrus Talk at this year’s Walrus event in Ottawa. The subject: Disruption. Take a look below:   For book tour dates and information, visit our [...]

Canadian Librarians Include ‘This I Know’ in Top Picks for February

This I Know: Marketing Lessons from Under The Influence is the only non-fiction book to be included in Loanstar’s Top Picks for February, as chosen by Canadian Librarians. Big thank you to [...]

Get in Touch

Send me a note if you like.